Siam Paragon is a shopping mall in Bangkok, Thailand. It is one of the biggest shopping centres in Asia. It was opened on December 9, 2005.
Siam Paragon, Thailand’s world-class shopping destination, has gained prestige to Thailand after being ranked 6th as the most talked-about places among people around the world in 2015 and being the only place in Asia that has made the top 10 rankings — according to the ranking of 20 most popular places globally talked about in 2015, announced early December by Facebook.
Opened in 2005 with an investment budget of THB 15 billion (USD 375 million), Siam Paragon Shopping Center is a world-class shopping and lifestyle phenomenon, welcoming over 300 leading international luxury labels and cutting-edge local names that suit the needs of all visitors.
Siam Paragon is home to first class entertainment and tourism as KidZania Bangkok, the world’s largest and Thailand’s first kids attraction; and Paragon Cineplex, a cinema complex that consists of 16 premium cinemas. Moreover, the shopping center also houses
Paragon Department Store, Paragon Gourmet Market, Royal Paragon Hall and Auto Gallery.
Considering the mall contains over 250 shops, the layout is logical and fairly compact, certainly when compared to the sprawling Central World mall nearby. However, this mall provides mainly luxury items for Thais and international visitors with cash to splurge. If you are looking for something extra-special then Siam Paragon is definitely the place to find it.
Entering through the impressive glass-and-steel atriums, flagship stores of designer brands such as Hermes, Louis Vuitton, Prada and Versace are clustered in the prime positions around the main escalators, each fighting for attention with elaborate window displays. The exclusive products on display in Siam Paragon rival anything on offer in Bangkok, throughout the region. This is where the wealthy come to play. As for how popular they are: around the time of new product launches, it’s not uncommon to see queues of people lining up outside waiting for a chance to glimpse the season’s new line.
Furthermore, Siam Paragon has become the ultimate hub of shopping and edutainment while featuring many tourist attractions dubbed landmarks. This Shopping Center has set several world phenomena and won awards from international organizations and institutes — including Best Branding, Best Marketing Positioning and Best Marketing Events. Siam Paragon also broke the Guinness World Records two times and has been regarded for consecutive years as one of the world’s places being snapped and posted most on Instagram. All of this attests to Siam Paragon’s success.
If you’re a fan of shopping, then this is a shopping destination not to be missed